Thursday, 11 October 2007

The Dos and Fonts of Online Copywriting

All good online copywriters know the value of using different fonts to elicit the desired response in their readership. It’s not rocket science to realise that writing in comic sans makes you seem wearingly wacky while choosing courier new will lend you the liveliness of an accountant.

Times New Roman on the other hand is rather formal and smacks of higher education institutions or local councils while Bradley Hand ITC makes you feel as though you’re being invited to a children’s party. Some fonts are just downright ridiculous and should be avoided at all costs because they either look far too silly or render your work virtually unintelligible . . . (the article continues at our professional website for copywriting)

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