Ophelia Button Has Kids.Modern All Sewn Up!

Manchester’s wonderful vintage-inspired accessory business Ophelia Button is appearing at the prestigious Kids.Modern exhibition in London on 24th February. Put on by those clever people at Showhome, Kids Modern promises to be awash with quirky desirables for kids and kidults created by leading international designers.

Think playful hanging pendant lamps, bright 60s pattern cushions and vintage style modular furniture with clean lines and colourful fittings, and marry that with lovely knitted owls, make your own wall paper and funked-up liberty style Scandinavian prints and you’ll be getting somewhere close.

Did we mention that supercool 70s snip and sew brand Clothkits are re-launching at the exhibition too? Remember those kooky marvels that your mum used to whiz you up as you eagerly poured over the catalogue? Well they’re back!

As Ophelia Button’s general PR and copywriting company, Tight Jeans and Jelly Shoes will be there on the day to cover all the exciting events as they unfold.

“I’m so excited about Kids.Modern that I can hardly bear it,” puts in Ophelia Button’s diminutive mastermind Nico Dawson. “I’ve been working hard to put together a very special collection of children’s jewellery for the day, along with a new collection of button canvases on various themes.

My Kids.Modern collection is inspired by the quirky lines and bold colours of 60s and the tea party glamour of the 40s and 50s. Everything is made lovingly by hand from vintage buttons, buckles and forgotten treasures coupled with today’s colours and durable fastenings.

Children appreciate really good design as much as adults do and I intend to give them a collection which will make them squeak with delight! ”

Kids. Modern takes place at Dulwich College London SE21 on Sunday 24th February between 10am and 4pm. Admission £5.

Don’t forget to look out for the launch of Ophelia Button’s new e-commerce website too! News coming soon at the home of our website copywriting.

Feeling a Little Wooden? Lost Your Inner Glow? Let Our Professional Yorkshire Copywriting Team Share a Bit of Love with You

Our professional Yorkshire copywriting team have been lucky enough to be engaged to work on the new website of leading artistic practitioner and emotional intelligence coach Vivienne Mee this month.

Using entertaining and engaging performance-based methods to help individuals and organisations understand how to manage change, transform cultures and achieve personal goals, Viv has over 20 years experience of helping people to find their vision and start looking towards a brighter future.

Leading artists, actors, business leaders, and politicians all regularly employ the empowering philosophy and methodology of Vivienne Mee Associates (VMA) to help them to operate at a truer and more engaging emotional level. And we’re starting to feel the power of their sunny approach rubbing off on us too!

"It has been brilliant to work with Vivienne," comments Tight Jeans writer Katie Brown.

"Finding excellent clients which whom you really relate is one of the best parts of professional copywriting. Yorkshire is full of wonderful boutique businesses all providing valuable and highly skilled services and it's fabulous to be asked to get involved with some of the really exciting things that are going on out there."

More information on the VMA project coming soon at our website copywriting home.

Search Engine Optimisation Consultant and Web Copywriter - A Relationship Worth Cultivating

While still evolving at a rapid rate, the world of new media advertising and promotions has already begun to emerge as a very different animal to the traditional agency model. Gone is the conventional partnership between creative director and copywriter; and in its place the burgeoning love affair between SEO consultant and copywriter.

As internet marketing agencies do bloody battle for top search rankings, with teams of link consultants working like battery hens for the golden Witchetty grub, so the stakes continue to rise for online copywriters.

Producing glorious sales concepts, witty, arresting straplines and persuasive product information in line with visual parameters no longer cuts the mustard. Without an exceptionally strong keyphrase analysis and a long term search strategy at your side, you won’t be able to create market sensitive copy which reaches its target market and makes the sales you’ve been charged with generating.

So where’s the vital project information going to come from? Who’s going to research, assimilate and format the data that will enable you to create hard hitting and commercially powerful copy?

Why your new best friend of course - the professional SEO consultant.

Armed with a variety of analytics tools and an incredible nouse for how to play the online market, your brand new digital bedfellow will help you to identify unique sales angles and effective methods for achieving maximum search visibility.

Shack up with a messianic number cruncher with creative flair and killer instinct, and with their input you’ll be able to create copy which sets the world on fire and brings the search engines racing, sirens blaring.

Together you’ll be able to offer genuine long term benefits to clients too, with your dexterous SEO consultant monitoring changes in the market and you regularly tweaking the online copy to the reflect the findings of their ongoing research.

Find the right SEO consultant to work with and you’ll optimise your online clout tenfold. It could be a genuine match made in heaven with the god Google beaming benevolently down upon both of your heads.

Lovely.

Read a Q&A session with leading SEO Consultant Rob Hartley at the home of Yorkshire online copywriters Tight Jeans and Jelly Shoes.